Growth Partner
Growth is the point.
PPC, measurement, automation and AI from one person. I read your numbers like they are my own.
Your partner in Audit, Performance Marketing Management, AI Ads, advertising inside ChatGPT, Marketing consulting, Business development, AI solutions, Automation, Email marketing, Newsletters, Web measurement, Website build, Conversion optimisation, Feeds and product data, Reporting
Among others, I have worked with
Sound familiar?
The problem is rarely where it first appears. If any of these sound familiar, there is something to find.
Every month you put more in, and roughly the same comes out.
The report is full of data and still does not say what to switch off tomorrow.
Technically everything is in order, and none of it shows up in the bank account.
Optimisation happens, but nobody tells you how much is at stake.
About
In the agency model the campaign is the product. With me, growth is the product. That difference shows up in every decision: I defend the result, not the spend.
You talk to one person who sees the ads, the tracking, the website and the process. No handover between three departments, no lost context.
Markets
I have run campaigns, built measurement or delivered training in these countries. Several markets at once, inside the same system.
Before and after
This is not about more marketing. It is about cleaner operation. The four phases lead here.
BEFORE
AFTER
What I do
I am not selling a service list. I bring the part that makes the biggest difference in your specific case.
I go through the ad account, the measurement, the SEO basics and the site. You get it in writing: where the money leaks, and what to fix first.
Google Ads, Meta and TikTok under one strategy, not three separate campaigns. I touch the accounts, and I answer for the result.
I run ChatGPT ads in the markets where they are available. Availability differs by country, so that is the first thing we check.
If you have a team, I do not take their work. I set the direction and show you where the money leaks.
New market, new channel, new offer. We go through what pays back and what does not.
Not for the demo. AI steps inside your own processes that remove real hours of work or real sources of error.
Whatever repeats, a machine should do. Reporting, lead routing, data joins, alerts.
Automated flows, segmentation and emails people actually open.
Regular sends and list building, so the list does not only grow but also buys.
GA4, Google Tag Manager, conversion tracking and server side tagging. This is the layer everything else decides on.
Fast, measured pages that convert. From a single landing page to a full multilingual site.
More enquiries from the same traffic. At message, form and process level.
Merchant Center and the product feed. In automated systems this is one of the last real levers you still control.
One view that tells you what happened and why. Not a forty page PDF.
What you get
The service list says what I do. This says what you see of it in your own numbers.
I do not make the click cheaper, I make the return better.
A system you can plan with, not month to month guesswork.
What does not pay back gets switched off, not dressed up.
One place where you see what happened and what comes next.
A GOOD CAMPAIGNIS NOT THE PRETTIEST.A GOOD CAMPAIGNIS THE MOST PROFITABLE.
Clients
A few companies where growth was not a slogan but a task.
How I work
The same sequence on every new engagement, so you can see what comes next.
I go through the account, the tracking and the site. I write down where money is lost and how much is at stake. Facts, not opinions.
We start with the highest impact moves. Structure, offer, measurement. First we fix what affects everything else.
A new customer costs more than an existing one. Email, newsletters, win back campaigns and lifecycle logic get put in place.
Whatever repeats becomes automatic. Reports, data flows, AI steps. Growth then depends on a system, not on me.
Why me
No two layers between strategy and execution. You talk to the person doing the work.
If I cannot show it in the data, I do not recommend it. Best practice is not evidence.
I have worked on Northern and Central European markets. I know translation is not localisation.
If a task comes back manually for the third time, that is a process fault. We write it once and move on.
What is different
Plenty of people manage the same channels. The difference is not in the platform.
| Typical agency | Growth Partner | |
|---|---|---|
| Mindset | Executes campaigns | Is accountable for growth |
| Who you talk to | An account manager who passes it on | The person doing the work |
| Focus | Clicks, reach, ROAS | Return and business result |
| Measurement | Whatever the platform reports | Verified measurement, server side included |
| Reporting | Data, with no decision | A recommendation backed by a number |
| When ads are not the problem | Still proposes ads | Says so, and proposes something else |
Questions
It means I am not selling one service, I take responsibility for growth together with you. If advertising is not the bottleneck, I will not propose advertising, I will propose the thing that actually is.
[TBD] Fill in your contract model, for example open ended with a notice period, or project based.
[TBD] Fill in how you price, for example a fixed monthly fee, a project fee or a spend based band.
It depends on the starting point. Fixing tracking errors shows up within days, while structural changes also need learning time in the ad platforms. The diagnosis tells you what to expect and when.
Not necessarily. In many cases the fastest route is that your team stays and I provide the direction and the measurement. If something does need to be taken over, we can arrange that too.
English, Swedish and Hungarian. I have also worked on Polish and German speaking markets, where we run localisation with a native check.
Before you write
An outside look is still useful. You do not have to switch in order to find out where the headroom is.
The honest answer is that it depends. In the diagnosis I tell you whether there is enough room, or whether something else has to move first.
Access to the account and the tracking, or at least an export. Without that I have an opinion, not a finding.
Blog
Short, concrete pieces on PPC, measurement and automation.
Smart Bidding will not correct a measurement mistake. It will act on it faster and with more of your money. Here is how to see what the system actually sees.
If the system only sees that a form arrived, it will bring you forms. Here is how to give it back the information about which ones became business.
Automation is good at volume and speed. It is bad at judgement. A simple split that decides what you should let go of.
Fill in the short brief. If I am not the right person for it, I will tell you that too.