Services
Graphic design and identity
Ad creative, banners, presentations and the basics of a visual identity. I work with a designer; the concept and the measurement come from me.
What it means
I work with a designer. My part is the brief and the read back: which creative brings conversions and which one burns budget. Good looking and working are not always the same thing, and the account data decides that, not taste.
With ad creative I pay particular attention to every platform getting its own size. A square image cropped into a story is not the same ad, and the numbers show it immediately.
When you need this
- You run one creative everywhere, cropped
- No visual foundation, every document looks different
- You do not know which creative brings the conversions
How it works
- 01Concept and brief to the designer
- 02Production in each platform's own size
- 03Measurement: what performs and what stays in rotation