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Email marketing

Automated flows, segmentation and emails people actually open.

What it means

Email is the one channel where the list stays yours. You do not pay to reach someone who already bought from you, and no platform change can cut you off from them overnight.

In most companies what is missing is not the sending, it is the segmentation: everyone gets the same thing, so it speaks to nobody. We start by separating people by behaviour.

When you need this

  • You have a list but send rarely or ad hoc
  • Everybody receives the same email
  • Abandoned cart and follow up are not handled

How it works

  1. 01Segmentation based on buying behaviour
  2. 02Welcome, follow up and win back sequences
  3. 03Measurement: which send brought revenue, not which got opened