Services
Feeds and product data
Merchant Center and the product feed. In automated systems this is one of the last real levers you still control.
What it means
Once the system handles bidding, targeting and placement, there is not much left that lets you change the outcome. Product data is one of the last such levers.
If the title is accurate, the category correct, the stock live and the attributes filled in, the system can find the actual buyer. If any of that is missing, it guesses, and it guesses with your money.
When you need this
- Merchant Center shows errors or disapproved products
- Budget goes to items you cannot ship
- The system cannot see which products carry margin
How it works
- 01Feed errors fixed and monitored continuously
- 02Title structure and attributes put right
- 03Margin passed through, so bidding can chase profit