Services
Feeds and product data
Merchant Center and your product feed. In automated campaigns, it's one of the last real levers you still control.
What it means
Once the system handles bidding, targeting and placement, there isn't much left that you can use to change the outcome. Product data is one of the last levers you have.
If the title is accurate, the category is right, stock is up to date and the attributes are filled in, the system can find the real buyer. If any of that is missing, it guesses, and it guesses with your money.
When you need this
- Merchant Center shows errors or disapproved products
- Budget goes on products you can't ship
- The system can't see which products carry the margin
How it works
- 01Feed errors fixed and monitored continuously
- 02Title structure and attributes put right
- 03Margin data passed through, so bidding can aim for profit
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