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Reporting

One view that tells you what happened and why. Not a forty-page PDF.

What it means

A report earns its keep when it ends in a decision. A forty-page PDF describing what happened isn't a report. It's an inventory.

You get one view of every channel, with a short summary next to it, weekly or monthly as you prefer. It says what happened, why, and what comes next. If something goes off track, you get an alert, so you don't find out at the end of the month.

When you need this

  • You copy numbers across from three systems
  • The report describes things but doesn't say what to do
  • Problems only show up in the month-end summary

How it works

  1. 01One dashboard for every channel
  2. 02A regular summary with a recommendation
  3. 03An alert when things drift from the plan