Services
Newsletters
Regular sends and list building, so the list does not only grow but also buys.
What it means
A newsletter is not the same thing as an automated flow. One keeps the relationship alive, the other reacts to a specific moment. You need both, but the rhythm and the yardstick differ.
The goal is not that the list grows, it is that the list buys. So the measurement is not the open rate, it is how much revenue arrived after a send.
When you need this
- The list grows but does not bring revenue
- There is no sending rhythm, only occasional emails
- You cannot tell which send paid for itself
How it works
- 01A sending calendar and a topic plan
- 02List building from the website, not bought addresses
- 03Revenue based measurement per send