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Newsletters

Regular sends and list building, so your list buys as well as it grows.

What it means

A newsletter isn't the same as an automated flow. One keeps the relationship alive, the other responds to a specific moment. You need both, but they run at a different pace and are measured differently.

The goal isn't a bigger list, it's a list that buys. That's why we measure the revenue that came in after each send, rather than the open rate.

When you need this

  • The list grows, but the revenue doesn't
  • There's no regular rhythm, just the odd email
  • You can't tell which send paid for itself

How it works

  1. 01A sending calendar and a topic plan
  2. 02List building from the website, not bought addresses
  3. 03Revenue-based tracking for each send