Five tracking mistakes that make Google Ads decide wrong
If the conversion data is wrong, Smart Bidding optimises towards the wrong data. Five recurring mistakes and how to check for them.
Growth Partner
Growth is the point.
PPC, measurement, automation and AI from one person. I read your numbers like they are my own.
Your partner in PPC management, Marketing consulting, Business development, AI solutions, Automation, Email marketing, Newsletters, Web measurement, Website build, Conversion optimisation, Feeds and product data, Reporting
What we cannot measure, we cannot decide on.
About
In the agency model the campaign is the product. With me, growth is the product. That difference shows up in every decision: I defend the result, not the spend.
You talk to one person who sees the ads, the tracking, the website and the process. No handover between three departments, no lost context.
What I do
I am not selling a service list. I bring the part that makes the biggest difference in your specific case.
Google Ads, Meta, Microsoft Ads, LinkedIn and TikTok. From account structure to daily optimisation.
If you have a team, I do not take their work. I set the direction and show you where the money leaks.
New market, new channel, new offer. We go through what pays back and what does not.
Not for the demo. AI steps that remove real hours of work or real sources of error.
Whatever repeats, a machine should do. Reporting, lead routing, data joins, alerts.
Automated flows, segmentation and emails people actually open.
Regular sends and list building, so the list does not only grow but also buys.
GA4, Google Tag Manager, conversion tracking, server side tagging and data validation.
Fast, measured pages that convert. From a single landing page to a full site.
More enquiries from the same traffic. At message, form and process level.
Merchant Center, product feed clean up and data the ad systems can actually work with.
One view that tells you what happened and why. Not a forty page PDF.
A GOOD CAMPAIGNIS NOT THE PRETTIEST.A GOOD CAMPAIGNIS THE MOST PROFITABLE.
Clients
A few companies where growth was not a slogan but a task.
How I work
The same sequence on every new engagement, so you can see what comes next.
I go through the account, the tracking and the site. I write down where money is lost and how much is at stake. Facts, not opinions.
We start with the highest impact moves. Structure, offer, measurement. First we fix what affects everything else.
A new customer costs more than an existing one. Email, newsletters, win back campaigns and lifecycle logic get put in place.
Whatever repeats becomes automatic. Reports, data flows, AI steps. Growth then depends on a system, not on me.
Why me
No two layers between strategy and execution. You talk to the person doing the work.
If I cannot show it in the data, I do not recommend it. Best practice is not evidence.
I have worked on Northern and Central European markets. I know translation is not localisation.
If a task comes back manually for the third time, that is a process fault. We write it once and move on.
Questions
It means I am not selling one service, I take responsibility for growth together with you. If advertising is not the bottleneck, I will not propose advertising, I will propose the thing that actually is.
[TBD] Fill in your contract model, for example open ended with a notice period, or project based.
[TBD] Fill in how you price, for example a fixed monthly fee, a project fee or a spend based band.
It depends on the starting point. Fixing tracking errors shows up within days, while structural changes also need learning time in the ad platforms. The diagnosis tells you what to expect and when.
Not necessarily. In many cases the fastest route is that your team stays and I provide the direction and the measurement. If something does need to be taken over, we can arrange that too.
English, Swedish and Hungarian. I have also worked on Polish and German speaking markets, where we run localisation with a native check.
Blog
Short, concrete pieces on PPC, measurement and automation.
If the conversion data is wrong, Smart Bidding optimises towards the wrong data. Five recurring mistakes and how to check for them.
Fill in the short brief. If I am not the right person for it, I will tell you that too.