An agency sells you campaigns. What I commit to is that you keep more at the end. You'll see the difference on the day I suggest switching off something I was earning from too.
You talk to one person who sees the ads, the tracking and the website. You don't have to explain things three times, and nothing gets lost between departments.
Google Ads, Meta and TikTok under one strategy instead of three separate campaigns. I do the work in the accounts myself, and I answer for the results.
Product photography, portraits, on-location shots and short videos for ads. I offer this only in Jönköping and Budapest, working with subcontracted photographers. I handle the brief and the usage.
Brief: what the image needs to do and where it will run
Coordinating the photographer, the shoot day and the selection
Ad creative, banners, presentations and identity basics. I offer this in Hungary and Sweden, working with subcontracted designers. The concept and the evaluation come from me.
Ad creative in several sizes, built per platform
Identity basics: logo use, colour, typography
Presentations, proposal templates and social media templates
A European coin-collecting group founded in 1994, with its own companies in several markets. I ran the ad accounts for thirteen countries at once, built out the tracking and ran digital marketing training across the group.
Hand-embroidered clothing and accessories with the Hungarian Matyó pattern. The brand provides work for 45 women in Borsod. I ran the ad accounts and advised on digital marketing.
A creative agency from Pécs: brand identity, web design, and exhibition stand design and production. I ran the ad accounts and advised on digital marketing.
A voice AI platform: an AI employee that answers calls and messages for small and medium-sized businesses. I ran their advertising in four markets (Spain, Germany, the Netherlands and the United Kingdom) and produced AI video for the campaigns.
An independent service for advertisers whose domain Meta has put under a data sharing restriction: it gets their conversion data back. I handle sales and close the deals.
How I work
Four phases, zero guessing
Every new project follows the same order, so you can see what's coming next.
01
Diagnose
I go through the account, the tracking and the website, and write down where money is being lost and how much is at stake. Facts, not opinions.
02
Activate
We start with the moves that have the biggest impact: structure, offer and tracking. First we fix what affects everything else.
03
Retain
Winning a new customer costs more than keeping an existing one. So we put email, newsletters, win-back campaigns and lifecycle logic in place.
04
Build forward
Whatever repeats gets automated: reports, data flows, AI steps. That way growth depends on a system, not on me.
Why me
Four things that are different here
One person, no middlemen
The person you talk to on the call is the one who works in your account. Nothing gets passed on.
I back things up with numbers
If I can't show it in the account, I won't recommend it. Lots of people doing something isn't evidence.
Several markets, several languages
I've worked in seventeen markets. I know that a translated ad isn't automatically an ad that works.
Automation first
If you're doing the same task by hand for the third time, that's a process fault. We automate it once and move on.
What's different
A typical agency and a Growth Partner
Plenty of people manage the same channels. The difference isn't the platform.
Typical agency
Growth Partner
Mindset
Runs campaigns
Takes responsibility for growth
Who owns the account
You have to ask, and check the contract
Always the client, history included
Who you talk to
An account manager who passes things on
The person doing the work
Focus
Clicks, reach, ROAS
Return and business results
Measurement
Whatever the platform reports
Verified tracking, server-side included
Reporting
Data, but no decision
A recommendation backed by numbers
When ads aren't the problem
Still suggests ads
Says so, and suggests something else
Pricing
Starting prices, no surprises
These are starting prices, not quotes. The final price depends on how many accounts and markets there are, and what state the tracking is in. If it won't pay off for you, I'll tell you.
Performance Marketing Management
from300 EURper month
1-2 ad accounts, with basic tracking in place
Audit
from200 EURone-off
Ads, tracking, SEO and website, with a written document
Website and measurement
from200 EURone-off
Build, GA4, Google Tag Manager, conversions
Consulting
from40 EURper hour
Strategy, account review, decision support
Coaching
from50 EURper hour
PPC and AI automation, taught using your own project. 2 to 5 people: 100 EUR/hour
AI solutions
from40 EURper hour
I can't know the scope in advance, so we agree on it in a call
Email marketing
from100 EURper month
Setup at 40 EUR/hour. The monthly fee depends on volume
All prices are in euro, excluding VAT. The first call is free for every service, and there's no obligation.
Ask any agency or freelancer these questions before you sign. My answers are here, so you have something to compare against.
Who will I actually work with?
The person doing the work. There's no account manager in between passing things on, so nothing gets lost along the way.
How quickly will you reply?
Within 24 hours on working days.
How often do I get a report, and what's in it?
Weekly or monthly, whichever suits you. It isn't a forty-page PDF. It shows what happened, why, and what we change next.
What happens when you're ill or on holiday?
I tell you about holidays in advance and set the accounts up to run safely while I'm away. If something urgent comes up, you can still reach me.
What counts as extra, and what does it cost?
Small changes are included. For anything bigger, I tell you the price before I start.
What do you need from me to start?
Access to the account and the tracking, or at least an export. Without that, all I can give you is an opinion, not a finding.
Questions
What people ask most often
What does Growth Partner actually mean?
It means I don't sell you a single service. I take responsibility for growth together with you. If advertising isn't the bottleneck, I won't pitch you advertising. I'll point to what the real bottleneck is.
Do I need to sign a long contract?
No. There's no long commitment, and you won't keep paying when I'm not delivering. If ROAS or POAS isn't positive in a month, or there's simply less work to do, we talk about it and I bill you less. Agencies find that hard, because their fixed monthly fee has to pay for a whole team. I don't have a team to pay for, so I can be flexible. I'd rather still be working with you next year.
Who owns the ad account?
You do, always. Google Ads, Meta and every other account stays in your name, and I just get access. If we stop tomorrow, the account stays with you, with its full history and all the learning data it has built up. I don't take anything with me, and you don't have to ask for anything back.
What does it cost?
There's a list of starting prices in the Pricing section of the site. PPC management starts at 300 EUR a month, audits and websites from 200 EUR one-off, consulting is 40 EUR an hour and coaching 50 EUR an hour. The final price depends on how many accounts and markets there are, and what state the tracking is in. The first call is free, whatever the service.
Is it worth it on a smaller budget?
Honestly, it depends. In the diagnosis I'll tell you whether there's enough room, or whether something else needs to change first. If the budget is tight, coaching may suit you better: I teach you to run the ads yourself.
When will I see results?
It depends on where you're starting from. Tracking fixes show up within days, but structural changes also need learning time in the ad platforms. The diagnosis tells you what to expect and when.
Will you take over from my current team or agency?
Not necessarily. Often the fastest route is for your team to stay while I provide the direction and the tracking. If something does need taking over, we can arrange that too.
Which languages do you work in?
Hungarian, English and Swedish. I also work in German- and Polish-speaking markets, where a native speaker checks the communication and localisation.
Blog
Notes you can actually use
Short, practical pieces on PPC, tracking and automation.
How venture-backed and bootstrapped B2B SaaS companies scale paid search pipeline profitably while keeping customer payback periods under twelve months.
We'll figure it out. Book a free 60-minute meeting in my calendar for any digital question or challenge, and we'll find the right way forward together.
