AI copy that doesn't read like AI

Machine-written copy isn't bad. Grammatically, it beats most corporate text written by hand. The trouble is that within two seconds, the reader can tell nobody stands behind the sentence.

There are specific reasons for that, and you can fix every one of them.

Why it reads like that

It argues both sides. Machine copy plays it safe by default. It states the benefit, then adds that, of course, every situation is different. That's a way of avoiding the decision, and someone who wants to buy needs you to take a position.

Nothing can be checked. Lots of adjectives, few numbers, few names, few consequences. Strip the adjectives out of a sentence, and if nothing's left, the sentence never said anything.

The rhythm is too even. Every sentence has the same length and the same shape. People write unevenly. Sometimes one word. That isn't decoration. It's how you steer the reader's attention.

It warms up before it says anything. The first paragraph tells you the topic is important. The reader knows that already, or they wouldn't have clicked.

The editing pass that works

Four steps, in this order.

1. Delete the first paragraph. It's usually a run-up, and the second paragraph normally makes a better opening.
2. Underline every claim someone could check. If you find fewer than three, it isn't content yet. Add specifics: what to open, what to look at, what happens next.
3. Cut the two-sided sentences. If a sentence ends with "but this varies by company", either say what it depends on or drop it.
4. Read it out loud. Wherever you stumble, the sentence isn't in your voice. Rewrite that one and leave the rest alone.

Where AI earns its place

Outlines, variations, structure, and getting a translation ready. The last ten percent is what makes the text yours, and that part you still have to write yourself.

The gap between raw and edited machine copy isn't about style. Nobody believes the first. People reply to the second.